Website Traffic Generation
One of the key concerns most agents have when they think about investing in a website, is generating traffic to it. After all, if nobody ever visits your website, what's the point in having it? There are many different techniques for increasing website traffic. But does generating website traffic necessarily translate into generating leads for your business?
Easy Steps to Improve Website Traffic
Let's look at some of the means available for increasing traffic on your website. First of all, the most practical and most effective means is probably the least exciting- you need to promote your website URL in everything you do. Your business card must show your personal web address, and it's a great idea to have your email hosted in the same domain as well. (e.g. jim@jimsmith.com) Every listing flyer, every advertisement, every postcard, should all encourage readers to visit your website. You want everyone you come in contact with to remember your domain as their resource for real estate.
Second, you need to make sure your website has interesting content. This means not only content related to real estate, but also information on the areas you serve. Some agents add a local events calendar, some provide a list of all the public services companies with phone numbers and links, and some (such as RPS Gold agents) have a built-in agent blog on their website that has fresh content almost every day. The more valuable and the more interesting, the more traffic you will see.
Third, establish links with local associates. Maybe you work with certain title company staff, loan officers or insurance agents. What other business people have websites, who might include your site as a featured link? The more incoming links you have, the more opportunity for someone to visit your site having been referred by another site.