In today's Internet Age, the vast majority of potential home buyers and sellers begin their search online. In the early stages, these prospects are investigating the market, trying to determine “what's out there” in the way of homes to purchase, and are especially concerned about their current home's market value. They may be months or even years away from completing a transaction. What's the best way to reach them and establish a working relationship?
Years ago, real estate agents controlled the flow of information via the “MLS book” that only they had access to. In the Internet Age that is no longer possible. Savvy buyer and seller prospects want information, but often they are not ready to commit to working with a particular agent; it's too early in the process for them.
The key to reaching these prospects is to treat them the way they want to be treated. In the beginning of their process, these prospects only want information; they don't want to be hounded by an agent.
If you, as an agent, provide information and stay in contact in an unobtrusive way, it is possible to build brand preference for your services over time. Then when the prospect is ready to work with an agent, they will call you, because you have been respectfully distant, yet staying in touch throughout their research phase.
Real Pro Systems provides a variety of “drip” email campaigns designed to inform and stay in touch with potential buyers and sellers. Since these are completely automated, they require no effort on your part. Instead of chasing leads that are too early in their process to be interested, you can use the system to incubate these prospects until they are ready to have a direct conversation.
Real Pro Systems' solutions enable you to fill the top of your sales funnel with internet leads that are automatically nurtured into prospects that are a good time investment for you.