Promoting Stealth Marketing Sites
How Do Buyers and Sellers Find Stealth Sites?
There are many ways to promote stealth marketing sites. Surprisingly, there are many low-cost and even some free methods. Ironically one of the cheapest methods is pretty low-tech!
Property Flyers –
Most agents put property flyers on the sign in front of their listed properties, and often the back side of the flyer is blank. This is the perfect place to promote your home search or CMA, or even Bank-owned stealth sites. When a home buyer picks up a flyer, if they are not immediately interested in the property, they typically throw the flyer away. But when the back side promotes a free CMA, a free home search, or a Bank-owned property search site, and especially if it indicates that an agent will not call them if they register, you get a lot of leads.
Marketing materials included
Postcards –
Any postcard you send out (just listed, just sold, etc.) can promote your stealth site as an easy and safe way for potential home buyers or sellers to get information. One leading agent did a postcard mailing to out-of-state investors who owned property in his area, offering a free CMA on their properties. The response was overwhelming and led to a lot of investor business.
Pay-per-click Advertising (PPC) –
Another powerful way to promote stealth marketing sites and to generate leads is through the use of pay-per-click search engine marketing. You, or a service specializing in PPC, can advertise online, on Google, MSN, Yahoo, etc., to attract leads from online home buyers and sellers. Real Pro Systems offers its ProLeads program for home buyers.
Online –
There are many places online to promote stealth marketing sites including sites like Craigslist, Twitter and Facebook for example.
There are many other marketing techniques that work well too, and when you buy a stealth site from Real Pro Systems, you are provided with the marketing materials to promote stealth marketing sites and your main branded site as part of the RPS Gold package.