Stealth Marketing Leads
Incubating Stealth Site Leads
Custom branded stationary
Internet leads are often seen as "online tire kickers", not yet ready to make any real decisions in the short term. Automated email campaigns enable you to stay in front of them in a way that is comfortable, yet incubate them until they are ready to act. The messages are short, personable and include a call to action, enticing them to contact you with questions or to follow up. This incubation process can take months, or in some cases even years. But as long as your drip email messages are not intrusive, and as long as they provide helpful information, your leads will not unsubscribe.
With each message they receive, you are increasingly building a relationship with them in a way that is comfortable. They get familiar with your brand because each message is on your branded stationery. This culminates in a phone call or email coming from the lead back to you, asking for specific help or information. Now you have their permission to meet with the lead and turn them into a serious prospect or client.