You may have heard about stealth marketing, but what does it mean? What is a stealth site and how does that fit into your business model?
In today's digital age more and more home buyers and sellers know they can find the information they are looking for on the Internet by themselves. In response to that need, websites are popping up that provide the information buyers and sellers seek. This phenomenon is a lead generation opportunity for somebody, and it might as well be you!
You might think you can't compete with Realtor.com, Zillow, and others. But as a successful real estate agent, you have access to all kinds of useful information that can help your buyers and sellers make wise decisions, not the least of which is local market knowledge and experience. You just need the opportunity to present it to them.
The challenge is that most internet home buyers and sellers are not ready to establish a business relationship with an agent during the information gathering phase of their process. They are afraid of being boxed in, or hassled by an agent and therefore will avoid calling or being called. That's where stealth sites are an incredible addition to your marketing arsenal.
Real Pro Systems is the undisputed leader in stealth site marketing and lead generation. Stealth sites, or "unbranded" sites, feature the services you can provide rather than emphasizing your branding. Examples include a free CMA, email home search, short sale information, and the like. The offer of information without a lot of brand hype is attractive to these internet shoppers and is a powerful lead generation tool.
If you want to build your business over the long haul, stealth site marketing from Real Pro Systems is a proven and cost-effective method.
Are Stealth Sites Legal? Are They Ethical?
Each state has its own regulations regarding disclosures on stealth or unbranded websites. Most states require only a footnote at the bottom of the page. A couple of states insist on disclosure at the top of the page. Real Pro Systems' stealth websites comply with all disclosure requirements in the state where the agent is located.
The purpose of the stealth site is to offer information and assure the site visitor that they will not be hassled, in return for obtaining the right to send email to the visitor. As long as you fulfill the offer made on the stealth site, whether providing a CMA, an email home search, short sale information etc., you are behaving ethically by delivering what you have offered. And anyone can determine that you are the sponsor of the page if they are curious.