Real Estate Lead Generation
All of the marketing a real estate agent does is intended to produce leads that will become clients. Agent systems from Real Pro Systems are designed with this in mind. Depending on your budget and expertise, we offer a range of lead generation solutions.
Our RPS Silver and RPS Gold agent websites come with registration forms where visitors can request information such as a CMA or a home search. When they register, they are required to provide an email address so you can send them the information they are requesting. In so doing, they are opting in to receive information from you, and are placed in your lead database where your follow-up system can incubate them (below).
RPS Gold provides a more advanced lead generation solution. It comes equipped with two (or optionally, three) "stealth" websites designed to generate leads. Stealth websites do not feature your agent branding, but rather offer free services that are of interest. Internet buyers and sellers often are not interested in speaking with an agent in the early phase of their investigation. Registering to receive the information they request, they are opting in to receive email from you, and so they are placed into your follow-up system as well.
Another optional lead generation service available to RPS Gold agents is ProLeads. The ProLeads team specializes in paid placement search engine advertising. You establish your monthly lead generation budget, and our team of experts identifies the most cost-effective placement to drive internet home buyers and sellers into your lead database for automated follow-up.
While many real estate agent website offerings place a high emphasis on website traffic, that traffic does not necessarily create leads; they are not the same thing. Since most internet buyers and sellers are not interested in speaking to an agent early in the search process, they are not likely to register on an agent's branded website. On the other hand, they are very interested in receiving the kind of free information offered by the stealth sites and ProLeads service sites available with RPS Gold. When they register to receive this information, they become leads, because they are assured an agent will not call them. So how do they become serious prospects?