Real Estate Internet Marketing
Convert Leads into Prospects!
Now that we are living in the internet age, developing leads into clients is a different process from before.
RPS Silver and RPS Gold "drip" email campaign
Leads generated with Real Pro Systems' offerings have opted in to receive your helpful information. Both RPS Gold and RPS Silver come with a robust lead follow-up system that nurtures these leads and incubates them into prospects that are ready to speak with you. Every email message from you includes your branded email stationery, created as part of your agent system.
Both the RPS Silver and the RPS Gold systems provide a “drip” email campaign system. A drip campaign is a series of emails sent in sequence to your leads. Typically these are informative messages with tips and hints, and buyers and sellers are grateful to receive this information from you.
While RPS Silver comes with one prepared general follow-up campaign, and RPS Gold comes with three different campaigns, you are completely free to write your own or modify the ones provided. You can include links, graphics, or your own calls to action to motivate the recipients to contact you.
RPS Silver and Gold monthly newsletter.
You also get a custom-branded monthly newsletter as part of your agent system. Each month it comes “primed” with a couple of articles of general interest. You can add as much or as little to it as you like before you send it out. Most agents like to add information of local interest or calls to action that motivate the recipient to contact the agent.
Using the drip email system, the monthly newsletter, and the built-in email blast tool, you can touch every one of your leads multiple times each month. As long as your communications provide helpful information, your leads look forward to your messages. After seeing your branding in each message over a period of time, when they are ready to act, they will call you!
Many agents make the mistake of only nurturing prospects that are ready to do a transaction now. But generating leads that fill the top of your sales funnel and then incubating them over time will ensure a steady stream of prospects and clients. This incubation can take months or even years, but with our agent systems it requires almost no effort on your part. Letting Real Pro Systems' follow-up tools do the work makes it easy to nurture hundreds or thousands of leads at a time.