You may have heard about stealth marketing, but what does it mean? What is a stealth site and how does that fit into your business model? Simply put, a stealth site is a lightly-branded website where buyers can search listings or sellers can estimate the value of their home.
Many potential home buyers and sellers may not be ready to engage with an agent. They may be afraid of being “boxed in” or hassled by an agent and therefore will avoid calling or being called. That's where stealth sites are an incredible addition to your marketing arsenal. Stealth sites provide them with valuable information in an environment that encourages them to interact and allows you to request their lead information — gracefully.
And that’s the key. Leads that come to you from a stealth site are extremely valuable. But they may not be quite ready to work with you right away. Your Real Pro Systems solution allows you to follow up on these leads automatically. When these buyers and sellers are ready to enter the market, you’ll be the agent they know and very likely the agent they choose.
If you want to build your business over the long haul, stealth site marketing from Real Pro Systems is a proven and cost-effective method. Typically, Real Pro Systems clients utilize a buyer stealth site and a seller stealth site.
Email Home Search Stealth Site for Buyers
Potential buyers can register to request an automated email home listing search that meets their criteria. The email home search stealth site comes with a buyer's drip email campaign.
Home Value Stealth Site for Sellers
Potential sellers can request a CMA on their property. The home value stealth site comes with a seller's drip email campaign.
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Custom Stealth Sites are also available!
Additionally, Real Pro Systems can create custom stealth sites to meet special market needs you may have, and incorporate them into your RPS system! We’re very happy to discuss your goals and work with you to determine the best way to meet them!