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  • Online Marketing Basics for Real Estate Agents

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    Learn how to jump start your online marketing! RPS Silver addresses the key components for establishing an online presence, converting web visitors to leads, and automating effective follow-up.
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Online marketing for real estate agents is no longer an option; it is a necessary part of the business. According to the National Association of Realtors 2008 Member Profile, only 60% of REALTORs have a website and of those, 27% had a website or page provided by their broker.

Here are few tips to help you navigate your way through the maze of technology and choose the system and vendor that is right for you.

The Five Must Haves for Any Real Estate Website

  1. Professional Online Presence - Having a page or a listing on a broker's page does not adequately represent who you are and what you have to offer. You need your own website with your own identity.
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  2. Search Engine Friendly Architecture - A beautifully designed website will do nothing for you if it is invisible to the search engines. Take the time, before you buy, to ensure the search engine visibility of the solution you purchase. There are some great online tools, including www.SEO-Browser.com that will show you what the search engines see on any particular website.
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  3. Lead Capture Mechanisms - Your online presence should be more than an online postcard. Visitors are looking for information and without ways for them to register or to contact you, how will you know who visited your site in order to follow up? Your website needs to provide multiple ways for visitors to request information from you.
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  4. Automated Follow-up Tools - Staying in touch with internet leads does not need to be costly or time consuming, there are many tools including drip or automated emails that will ensure that no one gets missed.
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  5. Ability to Grow with Your Business - Online marketing systems are not a one size fits all. You need a flexible system so you can add additional functionally to meet your business needs.
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Jason Engle
Jason Engle
@ Properties, Chicago, IL

RPS Silver

"Before using Real Pro Systems' Silver site and lead management features, I spent too much of my day thinking of who to follow up with and when. My previous website was good, but it lacked the contact management integration I now have. Everything is quick and easy and fully automated! I highly recommend it to anyone with a website looking to improve or to someone without a site at all."

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